Tron Legacy: 3D Blu-Ray & R3configur3d – Launch Party Report

tron-legacy-reconfigured-launch-partyThe most hotly awaited Blu-Ray release of this year, TRON Legacy had its launch party on the 20th of April in London. The event was also combined with the release of the ‘TRON Legacy R3configur3d’ Album Launch, a new remix album of the stunning Daft Punk soundtrack release.

For one night only London’s famous Heaven nightclub was transformed into the GRID, with a host of DJs playing sets which included music from the motion picture and the Remix album.

Sponsors of the event were Disney, Mixmag and Hewlett Packard ePrint who lined up some amazing tech to help party goers remember their night in-style.

On arrival at the club, we were greeted with a blue carpet. A nice touch, and cheeky taste of things to come. Exclusive TRON wristbands were given to all ticket holders, a fitting memento for fans to keep.

Walking down the steps into the darkness of the club, surrounded by cut-outs of characters from the movie, we were given a chance to buy Blu-Rays/DVDs of TRON Legacy and the movie which started the whole saga, TRON: Classic. Also noted was the availability of TRON 3D, so the film could be enjoyed in the way it was intended, in full Hi-Def 3D but on the small screen.

Moving through the tunnels and alcoves surrounding the dance floor, posters from the movie adorned every wall, whilst out on the dance floor itself, the club lights were streaming from around the DJ on stage in that instantly recognisable blue hue that has become synonymous amongst fans of the franchise; we had arrived on the GRID.

The VIP area was full to capacity with lucky winners of these exclusive tickets and industry insiders, many of them drinking the cocktails created especially for the party, a neon blue concoction in large futuristic glasses with black straws served on light up TRON coasters. When glancing around, you really did get a feel for a moment that you were in the ‘END OF THE LINE’ club scene from the movie.

The bar staff were all wearing TRON t-shirts, most memorably the FLYNN LIVES t-shirts referencing the character played by Jeff Bridges in both movies, Kevin Flynn.

Dotted around the dance floor and covering the ceiling of the VIP area were screens playing scenes from the movie and advertisements for the products being launched on the night.

There was also some footage from previous promotional nights, including the amazing 3D projection mapping on the South Bank that took place when Tron: Legacy received its box office launch at the end of last year.

Tron Legacy – Projection Mapping London Southbank from Olivier Cappitt on Vimeo.

Moving into the second room, HP had laid on a great photo opportunity for fans, a chance to pose with some of the inhabitants of TRON’s world. Wearing light up suits and futuristic hair styles, two models posed for photos with party goers, which were printed out in arcade machine style booths reminiscent of FLYNNS ARCADE from the movie.

DJs from MIXMAG kept this smaller room pumping, and combined with the bare brick walls, the blue neon glow and the screens showing images of LIGHT BIKES and TRON logos, the feeling of being transported into part of the grid was undeniable.

The main room, featured a number of artists including Twiggy Garcia & Trufix, STEEP, Stanton Warriors and Joshua Roberts, who all did a very good job of getting the crowd involved.

The headline act, THE STANTON WARRIORS, fresh from their UK tour did a great job too – combining their own style with selected Tron themed tunes. The blue lights behind the DJ kept everything looking very Tron-like. The tune of night was ‘Derezzed’ by Daft Punk from their soundtrack album.

MORE INFO:

To purchase please check out Play.com – they have all the various Box Sets, Special Editions, Collectors Editions, 3D and Blu-Ray versions and plenty of other Tron goodies too:

Tron: Legacy – Movies & Merchandise
Tron: Legacy – Soundtrack
Tron: Legacy – R3configur3d Album

Thanks to the sponsors:

Disney : Tron Site
Mixmag
Hewlett Packard ePrint

Here’s the official video that was filmed on the night – courtesy of Director, Jordan Grant.

It’s also worth noting that Tron: Legacy will be shown from time to time at the BFI London Imax – keep an eye out here for when it returns! This is the best place in the to appreciate the film in its true glory – on the biggest 3D screen in the UK.

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