Bafta launches ‘Albert’ or How to measure a TV programmes Carbon Footprint…

albert_bafta_tv-carbon-footprintA BAFTA lead consortium are to unveil a new Carbon Calculator tool for the TV Production Industry. For the very first time Production Companies will be able to accurately measure a programme’s Carbon Footprint.

Edinburgh, 27 August 2011: BAFTA will launch ‘Albert’, a brand new carbon calculator for the Television industry at the Edinburgh TV Festival.

The British Academy of Film and Television Arts (BAFTA) is leading a consortium which has developed ‘Albert’ for the TV production community. Born at the BBC, ‘Albert’ was originally created by former BBC journalist, Richard Smith, (now the BBC Sustain Production Manager). Built by developers at Sharepoint City, the tool was initially rolled out across BBC Vision productions and, after a successful pilot, the BBC decided to enlist the Academy’s help to make ‘Albert’ available to all production teams across the UK.

‘Albert’ works by asking users (usually production managers) to answer a series of simple questions relating to how they make their programme. Once the data is collected, the tool can calculate the carbon footprint of any TV show, collating valuable data which can ultimately change thinking about how Television should be produced in the future.

Albert will officially launch at the Edinburgh TV Festival with a panel discussion, hosted by journalist Martha Kearney, on sustainability with the TV industry. The session will include case studies from production teams who have already used this online tool.

BAFTA – Albert Website
MediaGuardian Eninburgh International Television Festival – Website

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