I, DANIEL BLAKE London Projections

Award-winning director Ken Loach’s powerful new film ‘I, Daniel Blake’ is being hailed as the most important film of the year.


To mark its release into cinemas nationwide this Friday, a powerful statement made by the character Daniel Blake was projected onto Houses of Parliament at midnight last night:

“I am not a client, a customer, nor a service user. I am not a shirker, a scrounger, a beggar nor a thief.
I am not a national insurance number, nor a blip on a screen. I paid my dues, never a penny short, and proud to do so.
I don’t tug the forelock but look my neighbour in the eye. I don’t accept or seek charity.
My name is Daniel Blake, I am a man, not a dog. As such I demand my rights. I demand you treat me with respect.
I, Daniel Blake, am a citizen, nothing more, nothing less. Thank you.”

i-daniel-njs20102016-4881The statement was also projected around London, including the BFI Southbank and in front of the London Eye.

The new film by British filmmaker Ken Loach, I Daniel Blake won the Palme d’Or at the 2016 Cannes Film Festival.

Daniel Blake (59) has worked as a joiner most of his life in Newcastle. Now, for the first time ever, he needs help from the State. He crosses paths with single mother Katie and her two young children, Daisy and Dylan. Katie’s only chance to escape a one-roomed homeless hostel in London has been to accept a flat in a city she doesn’t know, some 300 miles away.

Daniel and Katie find themselves in no-man’s land, caught on the barbed wire of welfare bureaucracy as played out against the rhetoric of ‘striver and skiver’ in modern-day Britain.

I, DANIEL BLAKE was be released nationwide on 21st OCTOBER 2016 by Entertainment One

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